So, this may ruffle some feathers… who do architects design for anyway? I look at other architect’s websites and social media posts, and while I absolutely applaud the creativity and design skill, I often wonder who they’re trying to impress? Clients, potential clients, themselves, other architects? Architects like awards and they’ll flaunt them… cool, you earned it.
This is not some “holier than thou” rant, because my strongest skillset is not design (how’s that for honesty?). Sure, I am a creative person and I enjoy designing, but my strongest skills are project and process management, zoning and building codes, engineering coordination… more technical rather than design. I have met and worked with terrific and talented designers, but they can’t manage a project (I know one who can, she’s my favorite). The ability to coordinate engineering consultants is lacking. Understanding a city’s review process and navigating that process is lost on them. Construction means and methods… nope.
So what’s my point?
Pretty pictures and design awards don’t tell the full story of a firm’s skill set. Look at a firm’s website and see what they talk about. Likely, its how their firm’s design philosophy and manifesto will be applied to your project (what they want) and the design awards they’ve won with glossy photos (can they win another with yours?).
A commercial building has a functional and financial purpose. Yes, good design is important, but getting that design executed on time and on budget is the hard part. We’re pretty good at the hard part.
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By the way, we partner with a really talented designer on a regular basis. So, don’t be afraid to challenge the DPGA team…