Seth Godin has some good thoughts on the Intangibles that set you apart from your competition and create a perceived value. Perceived value takes away from the ‘lowest bid’ mentality many architects and designers face when pursing new projects. There is so much truth in the adage, “you get what you pay for”.
While I agree with creating “perceived value”, I believe we have actual value beyond our competition that really sets us apart. Whether its the 27 years of experience, a deep understanding of construction, quality plans and specifications, or just better client care – we have a long list of happy clients that keep calling us when they have a new project.
Are we the cheapest firm in town, probably not. Are we the most expensive…definitely not! There’s a sweet spot in there that combines great service and skill with a fair fee amount, and that’s where value lies.